How my business can be a brand ? How it can be attractive and valuable than before ? What is black hat for that businesses which are turning into a brand ?
Hello friends. Today we are going to discuss about it.[NOTE:-If you want to listen this blog content ,click on the Sound button .And if you want to read this blog in your language click on the choose your language button( scroll up-top right of this page.)]
If u want to know the hidden basics of brand management u can checkout my 1st blog https://www.bloggeraayu.com/introduction-to-brand-management/ here.
Today i and u gonna find out this friend.I guess We’re gonna see some awesome tools which is really i.m.p. for amazing brand .
TOOL-1 BRAND NAME
The name of a brand is probably ‘THE FACE’ of your business or ur service. It may be cultural ,linguistic ,personal or by the name of founders…
For Example IN 1969 Sir Roger Penrose announced his discovery of what he called ‘Gravitationally totally collapsed object‘ .What u think…what response may he get? The response was really bad .But when he changed the name of it…months later ,the news of that discovery raced all around the world .
Can u guess what is a changed namce of it? it’s BLACK HOLE.
TOOL-2 BRAND LOGO
Logo is a graphic look of a brand .Even it’s really i.m.p. for digital marketing campaigns .We should remember “ONE PIC IS WORTH OF A THOUSAND WORDS” .Yea ,design of a logo should be according to ur work…to ur business because if a logo fails to communicate it will be losed a great opportunity.
TOOL–3 BRAND SLOGAN
In Current view…it’s really in trend.You have to make a slogan which should be easily recognizable and memorable phrase. it’s really good for an advertisement and so you are going to improve your business brand.
Fresh entrepreneur often falsely construe that the whole brand identity shd be captured in a slogan. No not like that…in a tagline u will choose a line which tells ur main or master work .
#HASHTAG —- It’s extremely trending in now a days. Even under a tagline u will easily see hashtags there . For EX. #ShareACoke by coca cola.And…#NationalFriedChickenDay by KFC .
Make a cool brand name and a logo .Then u have to focus on ur work there u may find out a slogan .Yea, unknowingly ur making a pillar for a great marketing campaign. Now we consider lightly this tool…but most of the businesses do not have this strategically organized tools.
IF U GUYS HAVE QUERIES…DON’T WORRY JUST GOOGLE IT!! Lol it ws just a joke…u can give ur review or query or discussion to me.We will find out the issue together.